Episode 48: How to Be A High-Performing Storydoer with Ty Montague
While spending approximately 2/3rds less on advertising, storydoing companies are growing faster, have faster-growing stock prices, and are twice as likely or more perceived as modern, innovative, and create more employee and consumer loyalty.
While operating as an advertising executive, Ty couldn’t help but notice a gap in-between the story they were telling and the story they were living with some companies. That observation led Ty to research what he now calls storydoers! During this episode, Ty shares his findings, the characteristics of those companies, and the work he and his company do for clients as they take them on a Quest to become storydoers.
Ty Montague is co-founder and CEO of New York-based co:collective. Co:collective is a creative and strategic transformation partner for purpose-led businesses. Co: has helped some of the world’s boldest companies begin their transformation journey by working with leadership teams to identify their higher purpose and bring that purpose to life throughout the business. Once a team aligns on their purpose, co: helps them design and deploy the new products, services, and content to make that purpose real for their customers and for their employees. Founded in 2010, the co: team has been fortunate to work with some of the most inspiring and progressive organizations and business leaders in the world, including Google, YouTube, LinkedIn, IBM, MetLife, Microsoft, the ACLU, MOMA, Infiniti, Capital One, and UnderArmour.
In a previous career in the advertising business, Ty was also an agent of positive change. As Co-President & Chief Creative Officer of J Walter Thompson North America, Ty and his business partner, Rosemarie Ryan, helped lead a 5-year transformation of that company. This effort culminated in JWT being named Adweek magazine’s 2009 Global Agency of the Year – the first award of its kind for JWT and its parent company, WPP. Before that, Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy, and worked at the New York office of Chiat Day. Over a 15-year period, Ty was fortunate to work with a blue-chip roster of companies including Nike, Ford, Mercedes-Benz, Coca-Cola, JetBlue, DIAGEO, Unilever, and ESPN to name a few.
Ty is an author and frequent speaker on the topics of innovation, business transformation, and the power of story. His first book, True Story: How to Combine Story and Action to Transform Your Business, was published in 2013 by the Harvard Business Press.
Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine, as well as one of the Top Ten Creative Minds in business by Fast Company magazine.
To Reach Ty: https://cocollective.com/
Go to www.storydoing.com for the study that Ty mentioned.