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Episode 23: The Intersection between AI and Social Selling with Michel Bayan


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Michel is the CEO and co-founder of DirectTech Labs a company focused on the intersection between AI and behavioral science in the gig economy and the social selling space.

This eye-opening interview is about the methods AI provides to create a better experience for customers (in this case network marketers), which in turn creates additional value for the company. Michel explains how his company can use data to recognize and identify patterns of behavior.

Michel isn’t a Silicon Valley tech guy. His background will surprise and inspire you. The path to meaningful work is varied. His unique story is evidence that we can be interested in all kinds of things, and every part of that helps to create the person we become.

Hear the 4 keys to success in social selling (direct marketing) and how they’ve changed.

Michel breaks down the key difference in understanding how people behave versus what motivates them. You’ll look at everything differently when you hear how he explains the way this impacts everything from buying decisions to career choices.

Make sure you hear him outline the number one enemy in understanding the selling process. This is helpful in any situation where you are interacting with others.

Lastly, hear his 6 steps for being successful in the social selling space. This is great advice for evaluating any opportunity.

Michel’s Three Favorite Books

  • Blink by Malcolm Gladwell
  • Atlas Shrugged by Ayn Rand
  • Non-Violent Communication

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